Social Commerce Director – Agency

About the Company:
Our client is one of Southeast Asia's leading agencies, focusing on social commerce, livestreaming, digital marketing, content production, and advanced data analytics.

Key Responsibilities:

• Lead the overall Social Commerce Business Unit, owning the strategy, commercial performance, operations, and long-term growth of the business.
• Develop and execute strategies to improve and optimize all aspects of the Social Commerce business, including Live Shopping, Affiliate Marketing, and Video & Content Production.
• Own the overall P&L, with a strong focus on revenue growth, cost management, margin improvement, and profitability.
• Monitor the performance of livestreaming, affiliate, content, and commercial campaigns across the business, identifying opportunities to improve conversion, efficiency, and ROI.
• Drive the development of scalable social commerce strategies that leverage platform capabilities, consumer trends, creator ecosystems, and brand partnerships.
• Oversee day-to-day operational problem-solving across the Social Commerce BU, ensuring issues are identified and resolved quickly and effectively.
• Identify opportunities to acquire and develop relationships with leading brands and strategic partners that can contribute to the growth of the Social Commerce business.
• Leverage an extensive network across the social commerce ecosystem, including platforms, brands, agencies, creators, and other strategic stakeholders, to develop new commercial opportunities.
• Work closely with the CCO, Head of Business Development, Head of Marketing, and Head of Finance to align commercial strategy, client acquisition, marketing initiatives, and financial performance.
• Build and maintain strong relationships with key local and regional stakeholders, including major social commerce platforms, leading consumer brands, and strategic partners.
• Establish clear KPIs, operating rhythms, and performance management frameworks while building a high-performing, collaborative, and commercially driven organization.
• Act as the key business leader and problem solver for the Social Commerce BU, balancing strategic planning with hands-on execution in a fast-paced environment.

Key Requirements:

• Minimum 7-8+ years of experience in managerial or senior leadership roles, ideally within social commerce, e-commerce, digital marketing, or related industries.
• Strong background in social commerce, with proven experience across Live Shopping, Affiliate Marketing, and Video/Content Production.
• Experience working within leading social commerce agencies or TikTok is highly preferred. Candidates from brands with strong TikTok/social commerce performance, such as major consumer, beauty, electronics, or FMCG brands, are also encouraged to apply.
• Strong understanding of how social commerce can drive revenue, customer acquisition, engagement, and overall business growth, with the ability to translate platform trends into commercial strategies.
• Proven experience managing P&L, with strong commercial and financial acumen and a clear understanding of revenue, cost, margin, and profitability drivers.
• Well-connected within the social commerce ecosystem, with strong relationships across platforms such as TikTok and Shopee, leading consumer brands, creators, agencies, and other strategic partners.
• Strong commercial network with the ability to identify and develop relationships with brands that could become potential clients or strategic partners.
• Demonstrated experience developing and implementing strategies to optimize campaign performance, affiliate performance, livestreaming, content production, and overall business operations.
• Strong people leadership experience, with the ability to manage and develop large, cross-functional teams and scale organizations as the business grows.
• Highly data-driven, with the ability to analyze business and campaign performance, identify key insights, and translate data into actionable commercial decisions.
• Strong problem-solving capabilities with the ability to operate effectively across complex operational and commercial challenges.
• Excellent stakeholder management and communication skills, with the ability to work effectively with C-level executives, senior regional stakeholders, platforms, brands, and internal teams.
• Strategic thinker with strong execution capabilities, comfortable moving between high-level business strategy and hands-on operational problem-solving.
• Entrepreneurial, commercially driven, and comfortable operating in a fast-paced, high-growth environment.
• Bachelor's degree in Business, Marketing, Communications, Management, or a related field.

Call for Action:
If you possess the above qualifications and are keen to explore this opportunity further, please apply or send your updated CV to [email protected].