Head Sales Planning & Control (FMCG)

Our client is a leading global beverage company with a portfolio of internationally recognized brands. With a strong presence across multiple markets, the organization is committed to driving commercial excellence, innovation, and sustainable business growth. They are currently seeking an experienced commercial leader to strengthen sales planning, governance, and business performance.

Key Responsibilities:

• Lead the commercial planning process, including Sales & Operations Planning (S&OP) and Integrated Business Planning (IBP), ensuring alignment across Sales, Marketing, Supply Chain, and Finance.
• Develop and manage accurate demand forecasts and sales plans to support business objectives and operational efficiency.
• Drive sales performance through robust KPI tracking, reporting, and performance management frameworks.
• Oversee commercial governance, ensuring compliance with internal policies, trade investment guidelines, and commercial controls.
• Manage trade investment, sales budgets, and commercial spending to maximize return on investment (ROI).
• Partner with Finance to translate sales forecasts into revenue, profitability, and business performance projections.
• Optimize sales planning processes, reporting systems, and commercial analytics to enable data-driven decision-making.
• Evaluate route-to-market effectiveness, distributor performance, and execution standards across channels.
• Collaborate with cross-functional stakeholders to deliver integrated commercial strategies and business growth initiatives.
• Lead and develop a high-performing Sales Planning & Control team while driving continuous process improvements.

Key Qualifications:

• Bachelor's degree in Business, Finance, Economics, Marketing, or a related discipline. A postgraduate qualification is an advantage.
• Minimum 10 years of experience within FMCG or beverage industries, with at least 5 years in Sales Operations, Commercial Planning, Sales Excellence, Trade Marketing, Commercial Finance, or related leadership roles.
• Strong understanding of S&OP, demand planning, commercial planning, budgeting, forecasting, and sales performance management.
• Proven experience managing trade investments, commercial controls, and business performance analytics.
• Strong analytical capabilities with proficiency in sales reporting, business intelligence, and data visualization tools.
• Demonstrated ability to influence and collaborate across Sales, Marketing, Finance, and Supply Chain functions.
• Experience leading teams and driving organizational transformation within complex commercial environments.
• Excellent communication, stakeholder management, and strategic problem-solving skills.

Call for Action:

If you are a commercially driven leader with a passion for transforming sales performance through strategic planning, operational excellence, and data-driven decision-making, we'd love to hear from you. Apply now or reach out to us confidentially to learn more about this exciting opportunity.