Head of Marketing

🚀 We’re Hiring: Head of Marketing (EdTech Startup)

Are you a growth-minded marketer who believes education has the power to change lives? Do you love the thrill of building a brand from the ground up, but also get excited by CPA, conversion funnels, and data attribution?

We are a fast-growing education startup on a mission to reshape how people learn. We’ve built a product our users love, and now we need a strategic, hands-on Head of Marketing to help us scale it to the world.

As our Head of Marketing, you won't just manage a playbook—you’ll write it. You will own our entire marketing engine, seamlessly blending creative brand storytelling with high-performing digital acquisition strategies.

🎯 What You’ll Do This is a holistic leadership role where you will oversee three core pillars:

• Brand Marketing: Define our voice, positioning, and narrative. You’ll ensure our mission resonates deeply with students, parents, and educators alike, building lasting community trust and organic brand awareness.
• Digital & Content Marketing: Lead our social media, content strategy, email marketing, and SEO efforts. You will build an engine that educates, engages, and nurtures prospects throughout their learning journey.
• Performance Marketing: Own the acquisition budget. You’ll design, test, and scale paid campaigns across Meta, Google, TikTok, and emerging channels, constantly optimizing for CAC, LTV, and ROI.

👤 Who You Are

• An EdTech Enthusiast: You understand the unique psychology of the education market—it’s not just a transaction; it's an investment in someone's future.
• A "Full-Stack" Marketer: You are rare. You can brainstorm a beautiful, emotional brand campaign in the morning, and dive deep into Google Analytics or SQL data to fix a leaky conversion funnel in the afternoon.
• A Startup Soul: You thrive in ambiguity. You are excited to execute hands-on today while building out a world-class marketing team for tomorrow.
• Data-Driven, Creative-Led: You use data to validate your hypotheses, but you know that great creative is what ultimately wins hearts and minds.

📈 Requirements

• 5+ years of marketing experience, ideally within a B2C startup, subscription service, or EdTech company.
• Proven track record of scaling a brand from early-stage to mass market.
• Deep technical expertise in performance marketing channels, attribution modeling, and marketing automation tools.
• Exceptional communication skills and a passion for storytelling.

🎁 What’s In It For You?

• True Ownership: You report directly to the founders and have total autonomy over the marketing strategy and budget.
• Impact: Your work will directly connect eager learners with life-changing educational opportunities.
• Growth: Early equity, competitive salary, and the chance to build your own team as we scale.