Head of Marketing (FMCG)

About the Client:
Our client is a leading FMCG company with a strong presence in the food & beverage industry, recognized for its portfolio of well-loved brands. As the business continues to expand, they are looking for an experienced Head of Marketing to lead the category, driving brand growth, innovation, and consumer engagement in a dynamic and competitive market.

Key Responsibilities:

• Develop and execute the overall marketing strategy for the category portfolio to deliver sustainable business growth.
• Lead end-to-end brand management, including brand strategy, portfolio management, innovation, product launches, and campaign execution.
• Drive consumer-centric marketing initiatives by leveraging market insights, consumer trends, and data analytics.
• Develop integrated marketing campaigns across ATL, BTL, digital, social media, and shopper marketing channels.
• Partner closely with Sales, Trade Marketing, R&D, Supply Chain, and Finance to ensure successful commercialization and execution.
• Manage the innovation pipeline from concept development to market launch.
• Monitor brand health, market share, profitability, and marketing ROI, implementing strategies to maximize performance.
• Lead and develop a high-performing marketing team while managing external agencies and key stakeholders.
• Manage the annual marketing budget and ensure efficient resource allocation.

Key Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA is an advantage.
• Minimum 15 years of marketing experience within the FMCG industry, with strong exposure to the food & beverage category preferred.
• Proven expertise in Brand Management, with a successful track record of building and growing consumer brands.
• Strong experience in product innovation, portfolio management, and integrated marketing communications.
• Strategic thinker with strong commercial acumen and analytical capabilities.
• Demonstrated leadership experience managing cross-functional teams and senior stakeholders.
• Excellent communication, presentation, and stakeholder management skills.
• Fluent in English and Bahasa Indonesia.

Call for Action:
If you're a strategic marketing leader with a passion for building iconic FMCG brands and driving business growth, we'd love to hear from you. Apply today or reach out to us for a confidential discussion about this exciting opportunity.