Digital Marketing Department Head – Retail
Lead digital marketing strategy—drive ads, social media, and digital products to boost growth and customer engagement.
About Company
Our client is a leading retail group with a strong presence across Indonesia, known for delivering quality products and excellent customer service.
About The Role
This role requires a strategic leader with deep expertise in digital platforms, paid advertising, and content management. You will be responsible for driving performance-driven campaigns, optimizing digital budgets, and ensuring impactful customer engagement across multiple channels.
Key Responsibilities
Key Qualifications
Call for Action
If you are interested in the opportunity above, please apply directly or contact [email protected] for more information.
Our client is a leading retail group with a strong presence across Indonesia, known for delivering quality products and excellent customer service.
About The Role
This role requires a strategic leader with deep expertise in digital platforms, paid advertising, and content management. You will be responsible for driving performance-driven campaigns, optimizing digital budgets, and ensuring impactful customer engagement across multiple channels.
Key Responsibilities
- Direct and oversee three core functions: Performance Ads, Social Media, and Digital Products.
- Develop and execute digital marketing strategies aligned with business objectives.
- Manage and optimize large-scale paid advertising budgets across multiple platforms (Meta, Google, TikTok, LinkedIn).
- Drive performance-focused campaigns with strong ROI and bottom-funnel conversion results.
- Oversee CMS management and SEO/SEM optimization for corporate websites.
- Guide teams in creating impactful digital products, systems, and content.
- Monitor analytics, trends, and performance metrics to refine strategies and maximize impact.
- Provide leadership and mentorship to ensure team success and innovation.
Key Qualifications
- Bachelor’s degree in any discipline.
- Minimum 8 years of progressive experience in digital marketing and social media, including 2+ years in a leadership role.
- Proficiency in digital tools and platforms: Google Analytics, Google Tag Manager, Meta Ads, Google Ads.
- Strong knowledge of social media strategies, functions, and analytics for business growth.
- Extensive experience managing and optimizing paid advertising budgets across multiple platforms.
- Solid expertise in CMS management and SEO/SEM optimization.
- Proven track record in performance-driven, conversion-focused campaigns with ROAS optimization.
- Strong analytical, strategic, and leadership skills.
Call for Action
If you are interested in the opportunity above, please apply directly or contact [email protected] for more information.
Referral reward: Rp5000000