Digital Marketing Activation (FMCG)

About the Role

We are looking for a Digital Marketing Activation candidate with strong exposure to integrated digital campaigns and activations, rather than someone focused solely on social media and content. This role will be responsible for translating brand strategy into integrated digital activations across various channels, including social media, influencers/KOLs, CRM, e-commerce, content, media, and promotional activities. The key objectives are to drive brand awareness, increase engagement, improve sales conversion, and contribute to overall business growth.


Key Responsibilities

• Develop and execute integrated digital activations across owned, earned, and paid media.
• Translate brand strategy into relevant and impactful digital campaigns tailored to target consumers.
• Manage the digital activation calendar, including content, social media, influencer/KOL, CRM, e-commerce, media, and promotional activities.
• Monitor and optimize campaign and channel performance based on ROI and overall business impact.
• Analyze campaign performance and consumer behavior to generate actionable insights.
• Collaborate with Brand, Sales, Commercial, Performance Marketing, Creative, CRM, E-commerce, and external agencies.
• Manage digital agencies, media partners, and vendors, ensuring quality, budget, and timelines are effectively managed.

Requirements

• Bachelor's Degree, preferably in Marketing, Communications, or a related field.
• Minimum 5 years of experience in Creative, Brand, Digital Marketing Strategy, or Digital Activation.
• Strong experience in integrated digital marketing campaigns and activations.
• Hands-on experience across social media, digital media, influencer/KOL, content, CRM, and/or e-commerce activation.
• Strong ability to analyze campaign performance, consumer insights, and ROI.
• Strong stakeholder and agency management skills.
• Preferably has experience in FMCG, Consumer Goods, or other industries with strong consumer and brand exposure.

Key Competencies

• Brand & Communication
  • Consumer Insight Analysis
  • Creative Brief Writing
  • Marketing Channel Knowledge
  • Brand Storytelling & Consistency
• Digital & Campaign
  • Campaign Idea Development
  • Campaign Performance Review
  • Integrated Digital Activation
  • Media & Channel Optimization
• Leadership
  • Critical Thinking
  • Collaboration & Alignment
  • Organizing
  • Supervisory

Call for Action:
If you are interested in the opportunity above, please apply directly or contact [email protected] for more information.