Head of Marketing – Tech

About the Company:
Our client is a prominent player in the technology industry, driving the future of online grocery through an advanced e-groceries platform and seamless digital experience.

Key Responsibilities:

• Responsible for the end-to-end brand strategy, consumer segmentation, brand communications, social media, campaigns, and performance marketing initiatives.
• Lead 360° campaigns across digital, offline activations, partnerships, influencers/KOLs, and PR, with the aim to drive creative communications to increase brand awareness, visibility and preference.
• Partner with the CCO on long-term brand positioning, customer segmentation, and go-to-market strategy.
• Create and manage consistency of brand voice, tone, and visual identity across all touchpoints.
• Manage and monitor all Digital and Performance marketing initiatives, with the aim of driving traffic, conversion, retention, and lifetime value across app and website.
• Ensure data-driven decision-making through performance analytics and optimization.
• Responsible for managing the annual marketing budget with strong ROI and efficiency discipline.
• Be a strong, respected leader who sets direction, challenges thinking, and drives execution
• Collaborate cross-functionally with Product, Operations, Commercial, and Tech to deliver a seamless and consistent customer experience.

Key Requirements:

• Must have a minimum of 8-10 years of marketing experience, preferably in E-commerce, E-grocery, or Consumer Tech industries, with a B2C focus.
• A strong background handling Brand, Communications, Campaigns, and Consumer Marketing is preferred.
• Bachelors Degree is a must.
• A hands-on leadership mentality with a strong, assertive, and commercially-minded marketing approach who can move fast, lead firmly, and operate comfortably in high-growth and high-change environments.
• Proven track record in scaling user acquisition and retention in a digital or e-commerce business with a strong understanding of consumer behavior, funnels, performance metrics, and brand building.
• A data driven individual with a Creative Marketing mindset.
• Great team management skills, including delegation, motivation, and mentorship.
• Excellent verbal and written communication skills in English and Bahasa Indonesia, with the ability to effectively communicate with internal teams, senior management, and external stakeholders.

Call for Action:
If you posses the above qualifications and keen to know more, please apply or send your updated CV to [email protected]